What is Forrester Research?
Research Leader and Thought Leader in Business
Forrester Research is one of the most influential research and advisory firms in the world. Founded in 1983, it provides insights and advice to business leaders on a wide range of topics, including technology, marketing, customer experience, and digital strategy.
Forrester's analysts are highly respected for their expertise and thought leadership. They conduct rigorous research and provide actionable insights that help businesses make informed decisions about their technology investments and marketing strategies.
Key Services
- Market research and analysis
- Technology evaluation and selection
- Customer experience consulting
- Digital strategy development
- Executive training and development
Leader in Business-to-Business Research
Forrester is particularly well-known for its research on business-to-business (B2B) markets. The firm's analysts have a deep understanding of the challenges and opportunities facing B2B companies, and they provide insights that help these companies achieve success.
Forrester's B2B research covers a wide range of topics, including:
- Technology adoption trends
- Customer buying behavior
- Marketing effectiveness
- Sales performance
- Customer relationship management
Impact on Business Marketing
Forrester's research has a significant impact on business marketing. The firm's insights help marketing leaders make informed decisions about their strategies and tactics.
Some of the ways that Forrester's research can help businesses improve their marketing include:
- Identifying the right target audience
- Developing effective marketing messages
- Choosing the right marketing channels
- Measuring the effectiveness of marketing campaigns
By leveraging Forrester's research, business marketers can gain a competitive advantage and achieve greater success.
