John Lewis Christmas 2024 Advert to Feature Oscar-Nominated Actress

Exclusive: First Look at the Festive Campaign

London, UK - 15 February 2023

John Lewis has unveiled the first glimpse of its highly anticipated Christmas 2024 advert, which will feature Oscar-nominated actress Sally Hawkins.

The advert, titled "The Beginner," tells the heartwarming story of a young woman who embarks on a new hobby, inspired by the kindness of a stranger.

Hawkins, who received an Academy Award nomination for her role in The Shape of Water, plays the role of the stranger, who encourages the protagonist to embrace her creativity and find joy in the process.

Behind the Scenes: The Making of the Advert

The advert was directed by acclaimed filmmaker Dougal Wilson, known for his work on the award-winning short film "The Phone Call." Wilson's distinctive style brings a touch of cinematic magic to the festive tale.

The advert was filmed on location in the UK and features a diverse cast of characters, reflecting the inclusive spirit of the John Lewis brand.

The soundtrack for the advert is an original composition by composer Isobel Waller-Bridge, the sister of actress and writer Phoebe Waller-Bridge.

What to Expect from the Advert

The advert is set to be released in full in November 2024, but John Lewis has released a series of teaser clips that offer a sneak peek into the heartwarming story.

Viewers can expect a visually stunning and emotionally resonant advert that celebrates the power of human connection and the joy of embracing new experiences.

The Impact of John Lewis Christmas Adverts

John Lewis's Christmas adverts have become a cultural phenomenon, known for their emotional impact and festive appeal.

The adverts have played a significant role in shaping the UK's perception of Christmas, and have become a staple of British television during the holiday season.

The 2024 advert is expected to continue this tradition, offering viewers a heartwarming and unforgettable Christmas experience.